We certainly had no issues getting our dogs interested in platinum, and just looking at it you can see and feel the quality. Instead of being a bland, dry and brittle biscuit its a semi-moist nugget with plenty of healthy oils and a very appealing scent for the dogs, judging by the stampede it causes.
Very quickly we found that opening a bag of platinum was a quick way to ensure that all dogs were immediately in attendance.
Since we've started Platinum, our puppy who was brought to us on a well known brand of dog biscuits, has gained weight (healthy muscle tone/weight, not fat belly weight!) she's also gained condition and has an improved coat without scurf.
What's best is the dogs love it, there's no reason to try and tempt them because when the platinum goes down, it's soon empty bowls all around.